"Familiarizing you with your hidden "self", identifying your true "medha" and making an unrivaled version of yourself, that is RuBaRu for you" - Byomkesh Mishra, alumnus of IRMA, Co-Founder of Medha. The selection process for this season differed from the other seasons of RuBaRu. The students had to send in a modified Business Model Canvas, which had their ideas summarised; the what, the how and the why of their business idea. After a 30-hour train ride from Lucknow to Anand, the participants quickly settled down in the lush green campus of IRMA adding colour with their green Rubaru shirts. The verdant environment of IRMA seemed ideal for deep self-reflection, enabling the participants to get Rubaru with themselves. The introductory sessions were engaging and helped the group to understand their expectations and aspirations better.

The first day gave students a broader picture about Entrepreneurship ecosystem and various facets of starting a business, like leadership, team building, basic financial management and marketing. The second day started with an on-campus early morning photography competition capturing the diverse flora and fauna of the IRMA campus. Later in the day, the students ventured out for field visits to Amul and to a village called Jhalora. At Amul plant, students got to know more about the utterly butterly delicious story of Amul. Students were exposed to the revolutionary journey of the Amul brand, which led them to imagine how cooperative spirit could be taken up from conception to inception, and be developed into one of the largest global brands of all time!